Making speeches is the peak of oral communication. It makes or break both the Message and Messenger if it is not drafted or delivered persuasively. Pitching a speech just right is the dream of every speech-writer. The use of AI would subtly assist the effort without sounding contrived or copied.

Let communication expert DR SUNNY GOH guide you down the fascinating road of speech writing, where even bad news can be made palatable – if crafted professionally.

Objective

At the end of the one-day workshop, participants will be able to:
1. Understand the psychology behind a good speech
2. Writing Content with AI to that psychology
3. Knowing Your Target Audience
4. Mind your Language

Outline

PART 1: WRITING PSYCHOLOGY

• Speech Impact on the Reptilian Brain
• Speech Impact on the Limbic System
• Speech Impact on the Neocortex

PART 2: SPEECH WRITING CONTENT (WITH AI PROMPTS)

• The Message
• The Opener
• The Body
• The Kicker

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PART 3: KNOWING YOUR TARGET AUDIENCE

• Horses for Courses
• Conveying Good News and Bad News

PART 4: MIND YOUR LANGUAGE

• Spoken English in Written English
• Sound bites
• Other Language Devices

Who should attend

Speech writers who craft speeches or initial drafts for their top and middle managements. Even the occasional script writer will benefit from one-off speech-writing assignments.

Testimonial

“Effective, knowledgeable, and well-paced delivery” Edwin, Gov Tech

“Clear explanations and relatable stories” Desmond, Gov Tech

Dr. Sunny Goh's Profile

Dr Sunny Goh is a Trainer of Trainers (TOT) and has taught many writing coaches to teach writing programmes he has designed for government servants and private sector officers. He was head of the International directorate in Mindef's Defence Policy Office, where he has written Cab Memos, budget papers and presented Singapore’s position at international fora. He was a member of the SAF Scholars Selection Board and chairman of a university’s Resource Panel.

He was also a Desk Editor at The Straits Times, where he taught reporting and interviewing skills at its School of Journalism. In all, his participants had included CEOs, professors, staff writers, technical specialists, undergraduates and students. It doesn’t matter how high a participant’s work status may be - all that mattered is a penchant for learning.

As a volunteer, he was a Mediator with the Ministry of Law, a Council Member of the Singapore Red Cross Society and writes regularly for the local and regional media. And, oh yes, he was co-founder of an attractive English Premier League supporters club in Singapore that neither don red nor blue.