| Event Profile | |
| Class/ Online | Classroom |
| Date | 14 January 2027 |
| Time | 9am to 5pm |
| Venue | Holiday Inn Atrium Singapore (Halal Certified) 317 Outram Road Singapore 169075 |
| Fee | 9% GST will apply SGD 550.003 & above: SGD530.00 each For Member SGD 522.5 3 & above: SGD503.5 each |
| Note | Two tea breaks and buffet lunch will be served. Limited complimentary car parking coupons are available upon request. |
| Other Date(s) | 1) 8 Apr 2027 |
| Trainer | |
| Activity | |
| You may reach us via T: 6204 6214 E: info@ccisg.com Alternatively, you may send below details to register Contact Person Company (optional), Name, Job Title, Mailing Address, Tel, Email Participant(s) Name, Job Title, Email | |
It may seem innocent enough – writing an email to a stakeholder on a routine matter or small issue. Yet it is such complacency and lack of professionalism that usually get a writer entangled in all sorts of difficult consequences – including a potential lawsuit!
Email can be informal without being casual. Equally, it can be serious without being cold. Bearing good or bad news takes a certain style, with the help of AI, tells the reader that you care without sounding condescending or offensive.
Let DR SUNNY GOH help you write polite and pleasant emails and provide your readers with a sense of satisfaction in the correspondence and subsequent communication.
Email can be informal without being casual. Equally, it can be serious without being cold. Bearing good or bad news takes a certain style, with the help of AI, tells the reader that you care without sounding condescending or offensive.
Let DR SUNNY GOH help you write polite and pleasant emails and provide your readers with a sense of satisfaction in the correspondence and subsequent communication.
Objective
At the end of the one-day workshop, participants will be able to:
a. Identify different types of email communication;
b. Apply a good writing format;
c. Provide reader satisfaction in reading the correspondence, with AI assistance.
a. Identify different types of email communication;
b. Apply a good writing format;
c. Provide reader satisfaction in reading the correspondence, with AI assistance.
Outline
EMAIL CONTEXT AND COMMUNICATION
AIM, AUDIENCE, AI AND ACTION
EMAIL WRITING SKILLS
EMAIL ETIQUETTE
- complaint vs compliment
- the good, the bad and the ugly
AIM, AUDIENCE, AI AND ACTION
- Purpose, Aim and Objective
- Good news versus Bad news
EMAIL WRITING SKILLS
- Content
- Structure
- Format
EMAIL ETIQUETTE
- language
- tone and mood
Who should attend
All counter, frontline and staff officers who need to communicate messages must attend as a basic course in writing and communication.
Testimonial
“My staff feel they have been very professional advised by Dr Sunny in the care and consideration in email communication. They have now seen email writing in a completely different light. Thank you.”
– Mr Lawrence Tan, Adviser, Careers Transition, Public Service Division
“Dr Sunny is effective in delivering the course and his depth of knowledge in this area has facilitated it to be smooth running and paced suitably for learning. He has also included examples for the ease of our learning and applicability of the concepts.”
– LTA (Apr 2018)
– Mr Lawrence Tan, Adviser, Careers Transition, Public Service Division
“Dr Sunny is effective in delivering the course and his depth of knowledge in this area has facilitated it to be smooth running and paced suitably for learning. He has also included examples for the ease of our learning and applicability of the concepts.”
– LTA (Apr 2018)
Dr. Sunny Goh's Profile
Dr Sunny Goh is a Trainer of Trainers (TOT) and has taught many writing coaches to teach writing programmes he has designed for government servants and private sector officers. He was head of the International directorate in Mindef's Defence Policy Office, where he has written Cab Memos, budget papers and presented Singapore’s position at international fora. He was a member of the SAF Scholars Selection Board and chairman of a university’s Resource Panel.
He was also a Desk Editor at The Straits Times, where he taught reporting and interviewing skills at its School of Journalism. In all, his participants had included CEOs, professors, staff writers, technical specialists, undergraduates and students. It doesn’t matter how high a participant’s work status may be - all that mattered is a penchant for learning.
As a volunteer, he was a Mediator with the Ministry of Law, a Council Member of the Singapore Red Cross Society and writes regularly for the local and regional media. And, oh yes, he was co-founder of an attractive English Premier League supporters club in Singapore that neither don red nor blue.
He was also a Desk Editor at The Straits Times, where he taught reporting and interviewing skills at its School of Journalism. In all, his participants had included CEOs, professors, staff writers, technical specialists, undergraduates and students. It doesn’t matter how high a participant’s work status may be - all that mattered is a penchant for learning.
As a volunteer, he was a Mediator with the Ministry of Law, a Council Member of the Singapore Red Cross Society and writes regularly for the local and regional media. And, oh yes, he was co-founder of an attractive English Premier League supporters club in Singapore that neither don red nor blue.
